This can help influence the decision on whether or not to contact you. By providing tools that are helpful to visitors the chances are they will engage with your site to a greater degree. They may operate on a different scale from you but the same principle applies. Consider the amount of valuable information available on their sites. But look at any of the Magic Circle firms. You might think twice about giving away things for free.
That’s because search engines now place a high value on content that instructs, educates and informs. This goes a long way toward boosting your authority with search engines.
#Legal content writer download#
What are their interests? Why are they looking for a solicitor? We create detailed guides to legal procedure and relevant cases that visitors can download from your site. It’s easy to forget – the focus of your content should be the client. What is a particular piece of content for?īy answering these questions we can decide if the content should be left as it is, updated and improved or removed wholesale from the site.Īs part of the process we’ll look for broken links, abandoned blogs and out of date legal terminology that might undermine visitor confidence in your firm.Ĭontact us online or call us on: 07881 904 285.
Imagine, if it’s difficult for you to navigate, what must it be like for visitors (potential clients) who come seeking information? They are looking for something to give them the confidence in your firm that will lead them to pick up the phone or email and ask for help.Ī content audit helps you take a high-level view of the content on your site, make an inventory of it and decide if it still serves a purpose. But maybe the site has become a little unwieldy. Perhaps you have been running your site for a few years. But for your firm’s site to be effective you need to proactively manage your content.
Adding useful, high quality content to your website is one of the key ways to get your firm noticed – by prospective clients and search engines like Google.
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